Service-sector interior designers
Their areas of skill being very broad, both independent interior designers and interior design agencies are becoming increasingly specialised. This is especially true in commercial or service-sector interior design.
Creating and developing a design for offices or a commercial space
More than in any other area of interior design, commercial design requires a great deal of insight into marketing and communication challenges to offer a smart design.
Interior designers specialised in commercial architecture must go beyond analysing their direct client's wishes, budget, tastes and personality and showcase their commercial skills to offer a project incorporating societal challenges and thus render their client's investment viable and profitable.
Conducting a marketing study
Interior designers must know how to conduct a marketing study and offer services that will make their client's structure sustainable.
Interior designers specialised in commercial architecture must demonstrate a keen sense of observation of societal challenges and lifestyle changes. They must be proactive to transform their projects into reality.
Their areas of skill and operation are the same as "generalist" interior designers, but they have particular expertise in the field of commercial architecture.